Cloud Cover

Acquired by
SiriusXM

Cloud Cover Music, the highest-rated B2B streaming service, was acquired by SiriusXM (Nasdaq: SIRI). Senior bankers worked each inflection point directly, where scale and price are decided. Specialist focus translated the business into a strategic asset, surfaced the data that justified the valuation, and ran a process that put the right buyer at the table.

About the Company

The highest-rated
B2B music service.

Cloud Cover Music is the highest-rated digital B2B streaming music service, used by tens of thousands of companies. It gives businesses full freedom to choose, monitor, and control their playlists, delivering fully licensed, brand-appropriate audio across locations of every size.

Category
B2B streaming
Model
SaaS
Position
Highest-rated
About the Buyer

A new era of
audio entertainment.

SiriusXM is a leading audio entertainment company based in New York. Its subscription gives customers on-demand music, sports, comedy, news, and live events, creating a new era of audio entertainment.

Headquarters
New York
Category
Audio entertainment
Listed
Nasdaq: SIRI
The Process

A disciplined, strategic funnel.

From a curated buyer universe of 120 down to two final bids. Targeted strategic outreach, disciplined qualification, and real competitive tension held all the way to best and final.

Seven-stage process funnelBuyers
01 Buyer Universe 120
02 NDAs Signed 40
03 IOIs Submitted 6
04 Mgmt Meetings 5
05 LOIs Received 4
06 Final Bids 2
07 Premium Outcome 1
Where to Begin

Interested in this outcome?
Let’s discuss further.

Connect with our senior team to learn more and find out how we can help you get the outcome you’re looking for.

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