Deal Notes

Crest Rock Partners-backed Unbounce, a leading conversion intelligence platform, acquired LeadsRx, a marketing analytics SaaS platform that makes it easier for clients to measure the performance of their marketing channels. The combination of these two martech powerhouses creates an abundance of innovative products and new growth opportunities for companies and agencies around the world.

About the Seller

Based in Portland, Oregon, LeadsRx is a marketing analytics software company with a specialty in impartiality, consumer privacy, and quality data. Its cloud services aid marketers in increasing customer-acquisition efficiency, growing lifetime value, identifying wasted ad spend, and raising revenue.

About the Buyer

Founded in 2009 and one of Canada’s fastest growing tech companies, Unbounce offers AI-powered landing pages and smart marketing tools. It provides easy-to-use templates for all skill levels, intuitive features for quicker launches, and award-winning customer service to help clients grow their businesses.

Read the press release

Some of our other transactions

Childcare Management Platform
Investment By

Financial Sponsor
*
2023
Childcare Management Platform
Investment By

Financial Sponsor
*
2023
Construction Payroll & Accounting
Investment By

Financial Sponsor
*
2020
Construction Payroll & Accounting
Investment By

Financial Sponsor
*
2020
Unified Communications
Acquired By

Financial Sponsor
*
2014
Unified Communications
Acquired By

Financial Sponsor
*
2014