Deal Synopsis

LineLeader by Childcare CRM (LineLeader), an award-winning childcare platform, received a majority investment by investment firm Marlin Equity Partners (Marlin). The investment enables LineLeader to expand its leadership position as a comprehensive management software provider for childcare centers.

About the Seller

Founded in 2009, LineLeader powers childhood education with its childcare platform that seamlessly combines lead management, marketing automation, family communication, payment processing, and childcare management into a single unified platform. More than 5,000 early childhood centers use Lineleader to increase enrollment, boost family engagement, and simplify center management.

About the Buyer

Marlin is a global investment firm with over $8.5B in capital under investment. The firm invests in businesses across multiple industries and is focused on providing corporate parents, shareholders, and stakeholders with tailored solutions that meet their business and liquidity needs. Since its inception, Marlin has successfully completed over 200 acquisitions.

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