Screen Engine/ASI, an entertainment market research firm, acquired ticktBox, a leading marketing and ticket platform used by movie distributors, exhibitors, and TV networks. The acquisition integrates ticktBox’s outstanding enterprise with SE/ASI’s multiple streams of proprietary data to generate state-of-the-art new products for the entertainment industry.
About the Seller
Founded in 2013, ticktBox is a world-class digital marketing and ticket platform whose multi-million-member database helps well-known entertainment clients manage critical customer data. Some of ticktBox’s customers include 20th Century Fox, Amazon Studios, Netflix, and AMC Theatres.
About the Buyer
Based in Los Angeles, California and founded in 2010, Screen Engine/ASI is a research and data analytics firm that specializes in focus-group testing of movies and television pilots. It assesses risks versus market potential for clients in media markets.